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The views expressed of the authors do not necessarily represent or reflect the views of DCBF.

China Facts: Buyers to verify the products authenticity

 

China fact, did you know that in Denmark we are very strong in food quality/tracability in the production to the benefit of the suppliers, however, transparency at the consumer end Denmark is lacking behind other food producing nations like Australia, New Zealand and Ireland which countries are much longer ahead in testing blockchain technology enabling e.g. the Chinese consumers insights into the product history for which they are willing to pay a premium for.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Hans Henrik Pontoppidan
Secretary General, DCBF 
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