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China Facts: Fresh food e-commerce is the next whirlwind

 

Did you know that after decades of stunning growth, there's little space left in China's highly consolidated e-commerce market. Fresh food e-commerce - one of the few less tapped verticals to crack into this field - is, however, expected to become the next "whirlwind" driven by the wide adoption of healthier lifestyles, product diversification, and customer habits. Different from traditional e-commerce, fresh food e-commerce in China has much higher logistics requirements both in shorter delivery time and cold-chain logistics to ensure product quality. Currently 88% of the active companies in the field are loosing money due to the asset-heavy nature of this industry*).

 

*) Emma Lee technbode.com August 9, 2017

 

 

 

 

 

 

 

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