China Facts: 0-2-0 will revive traditional supermarkets



Alibaba opens its first o-2-o [on-line to off-line] retail interactive store in Hangzhou introducing among others Alibaba's grocery store named Hema. Introduced in 2015, Hema was part of Alibaba's new retail strategy to revive traditional supermarkets. With a vision to mix online and offline shopping experiences, Hema rolled out an app that allows user to order groceries for delivery on their cellphone and use Alipay to make purchases*)   


*) SupChina 6th September 2017











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Hans Henrik Pontoppidan
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