On November 5-10, 2018, the China International Import Expo (CIIE) will be held in Shanghai for the very first time. The purpose of the expo is for the Chinese government to support trade liberalization and economic globalization, while also showing that China remains committed to opening the market to the rest of the world.
As the world’s second largest economy, the world’s second largest importer, and a continuously growing consumption, it is expected that China over the next five years will import products and services worth more than 10 trillion USD. This creates an enormous opportunity for companies all over the world who want to export to China – this includes Danish companies.
It is no coincidence that the expo is taking place in Shanghai. Shanghai is a favorable location because of the area’s economic strength, its well-developed service industries, and the ability to allocate global resources. It is expected that companies from more than 100 countries will participate in CIIE in 2018, and there will be facilitated supporting activities for the participating companies, such as supply-demand matchmaking meetings, seminars, and product releases. Moreover, as a unique feature for the CIIE, the organizers will assist in problems that may occur regarding customs clearance, inspection and quarantine, and IPR.
The Danish-Chinese commercial relations are currently strong – Danish-produced products are often considered high quality, and products from companies such as Ecco, LEGO and Arla are already widely popular in China. At Danish-Chinese Business Forum, we believe that CIIE can create an opportunity for Danish companies – both those who have already entered the Chinese market and want to accelerate their development, as well as those companies who have yet not entered the market.
Danish companies are especially competitive within the food, agriculture, and medical industries. These are likewise the industries that experience great development in China at the moment. In 2016, China imported 160 bn. USD worth of food and agriculture products, along with 66.4 bn. USD worth of medical and health products. Over the next five years, it is further estimated that China will import for more than 10 trillion USD – of which food, agriculture, medical and health products will constitute a substantial proportion of this number.
It is expected that 150,000 professional purchasers will participate in CIIE – therefore we, at Danish-Chinese Business Forum, see this as an excellent opportunity for Danish companies to make use of this platform to market their products – both to the Chinese market, but also to other participating countries. We can therefore only strongly encourage companies to participate in CIIE and benefit from this possibility to build greater commercial success and progress.