Customized travel grew 130% last year in China. 2017 saw more than 6 million Chinese making their first entry to Europe. Females travelled more than males and 23% of total outbound tourists to Europe were over 50. The top five European countries for customized travel were Britain, Italy, France, Russia and Greece. On average, customized trips to Europe lasted around 12 days with tours not exceeding two countries.
*) China Skinny 2 May 2018