China Facts: Digitizing Dairy in China


Mengniu sells 12 billion dairy products a year, with 20 million of its customers “actively” sharing information about their product preferences and lifestyle habits through e-commerce and social channels to assist with product development, forecasting, manufacturing and marketing. The well-cited issue of lactose intolerance among Asians has been marginalised by research showing that 80% of Chinese people can drink 200mls of milk at a meal without adverse reaction according to a McKinsey report.



*) China Skinny 9 May 2018











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Hans Henrik Pontoppidan
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