CONTACT INFORMATION

Danish-Chinese Business Forum

Address: Tingskiftevej 5,

DK-2900 Hellerup

Phone: +45 33 32 97 78

Mail: info@dcbf.dk

CVR: 29 05 16 31

The views expressed of the authors do not necessarily represent or reflect the views of DCBF.

China Facts: Companies opting for partnerships with China's tech giants

Some of China Skinny’s clients and other aspirational brands are increasingly opting not to tackle China alone. Many of the highest profile b2b partnerships include China’s big tech companies. It seems there are almost daily announcements of an FMCG brand, car brand or retailer signing a partnership deal with Alibaba or Tencent. The Ford-Alibaba car vending machine is a novel example which captured imaginations across China and the world. Similarly, Tencent recently teamed up with Lego to develop games, videos and a social network for Chinese children. Beyond the well-publicized and more obvious partnerships, there are many lesser-known collaborations that are sure to surprise those both in and out of China e.g. Lipton Tea joining forces with designers in a streetwear-inspired fashion show to reach a completely new body of consumers. Blackmores have teamed up with top-20-world-ranking Tsinghua University to develop a health communication curriculum course for natural medicine.*)    

 

*) China Skinny 9 May 5 2018

 photo from techcrunch.com

 

 

 

 

 

 

 

 

Share on Facebook
Share on Twitter
Please reload

  • Facebook Basic Black
  • Twitter Basic Black
  • Black Google+ Icon
Please reload

Search By Tags:
Hans Henrik Pontoppidan
Secretary General, DCBF 
Who's Behind The Blog