It's a $2.8 billion industry, but comments such as “the Chinese gulp down more ‘French’ wines than France makes” and “at least half of the Chateau Lafite-Rothschild consumed in China is fake” have undermined its credibility. Blockchain looks to be a solution. For more premium wines, the company plans to embed a designated NFC chip near the wine stopper. Once the chip is broken, users can no longer read or write data onto its blockchain, alerting consumers about refills. 10,000 blockchain-enabled bottles have been shipped, and the volume is expected to rise tenfold in 2019.
*) China Skinny 30.05.18