Alibaba Tmall’s larger ambitions are strengthening ties with brands by providing them with Tmall-exclusive strategic resources and expanding offline landscape of Tmall and its partners. Apparently Tmall is now in cooperation with over 400 brands and has helped with over 50,000 stores. By the end of the fiscal year (March 2019), Tmall plans to increase the numbers to 1,000 and 200,000 respectively, all with digital solutions e.g. the motion sensor-powered main window display at the store entrance can identify gender and approximate age of a passerby and recommend products based on Alibaba’s mature algorithms. Scanning the QR code displayed on the interface, a customer can browse and order the recommended goods from the store’s Tmall e-shop.
*) SupChina 1.6.2018