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JD steps up import of wine


JD.COM is stepping up its imported wine arm with a “one-stop service” cutting out the middle-man with direct sourcing from wineries to Chinese consumers. The move is partly motivated by counterfeit or copycat wines appearing on online platforms, which JD believes direct sourcing will guarantee authenticity. sold 40 million bottles of wine in China last year; 34.4% French, 23.9% Chinese and 19.9% Australian. The majority of wines sell for ¥100 ($16) and ¥200 ($31).

*) China Skinny 6. June 2018





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Hans Henrik Pontoppidan
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