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JD steps up import of wine

 

JD.COM is stepping up its imported wine arm with a “one-stop service” cutting out the middle-man with direct sourcing from wineries to Chinese consumers. The move is partly motivated by counterfeit or copycat wines appearing on online platforms, which JD believes direct sourcing will guarantee authenticity. JD.com sold 40 million bottles of wine in China last year; 34.4% French, 23.9% Chinese and 19.9% Australian. The majority of wines sell for ¥100 ($16) and ¥200 ($31).

*) China Skinny 6. June 2018

 

 

 

 

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