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The views expressed of the authors do not necessarily represent or reflect the views of DCBF.

China Facts: External links to Wechat a challenge

 

 

While the majority of luxury brands operating in China have opened WeChat Official Accounts, many of them are still reluctant to run their businesses entirely on WeChat, instead opting to drive their subscribers to external websites and e-commerce platforms. However, WeChat doesn’t make this easy to do, blocking links from certain platforms and enforcing strict rules about how and where external links can be placed.

*) SubChina 24.05.2018 

 

 

 

 

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Hans Henrik Pontoppidan
Secretary General, DCBF 
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