CONTACT INFORMATION

Danish-Chinese Business Forum

Address: Tingskiftevej 5,

DK-2900 Hellerup

Phone: +45 33 32 97 78

Mail: info@dcbf.dk

CVR: 29 05 16 31

The views expressed of the authors do not necessarily represent or reflect the views of DCBF.

China Facts: From new Retail to new Marketing..

Last week Alibaba acquired a 10.32% stake in Focus Media for $2.23 billion, which as of yesterday had a market cap of ¥162 billion ($23.8 billion). Focus Media is the company behind many of the digital advertising screens in streets, subways and elevators across 300 Chinese cities. With the acquisition, Alibaba plans to collaborate with Focus to merge offline media and digital marketing, slated as an upgrade to “New Marketing” which will support the growth of New Retail across all sectors. Throw that in with their facial recognition technologies and you'll have Minority Report-type advertising folks! *)

 

*) the weekly Skinny 25th July 2018

 

 

 

 

Share on Facebook
Share on Twitter
Please reload

  • Facebook Basic Black
  • Twitter Basic Black
  • Black Google+ Icon
Please reload

Search By Tags:
Hans Henrik Pontoppidan
Secretary General, DCBF 
Who's Behind The Blog