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China Facts: WeChat have success with miniprograms

 

 

Tencent first rolled out WeChat mini programs in early 2017, which allows users to use services from different companies on the WeChat platform without actually downloading the application from app stores. Mini programs are especially popular with transportation, retail, restaurant and gaming service providers. As one of China’s most popular applications, WeChat has reached 1.06 billion monthly active users, a 9.9% year on year growth, as user activities in WeChat Mini Games and Moments continued to increase, driving up time spent per user per day in those activities. *) 

*) SupChina 17th August 2018

 

 

 

 

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Hans Henrik Pontoppidan
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