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China Facts: 10th anniversary of 11.11. or Singles' 'Day' 2018.

 

 

Each 11.11 festival revolves around a theme. 2014 was all about getting consumers to shop on their mobiles, 2015 drove international products through cross border commerce, 2016 was about blending entertainment with shopping, and 2017 took New Retail and offline integration to a new level. This year will focus on China's online and offline worlds. At the heart of 11.11, Tmall will engage 180,000 Chinese and global brands. Tmall Global will provide 3,700 categories of imported goods from 75 countries and regions. And beyond China, Alibaba's Lazada will aim to make Singles' Day as much as an event in Singapore, Malaysia, Thailand, Indonesia, the Philippines and Vietnam, helped along by Google and Line joining together to promote the event. Altogether, Alibaba hopes to break the billion-order mark on November 11. Given last year's orders grew from 657 million to 812 million.*)

*) China Skinny 24th October 2018

 

 

 

 

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Hans Henrik Pontoppidan
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