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China Facts: Consumers born in the 1990s are to be watched

A 2017 Tmall Global Annual Consumers Report published by Tmall Global and CBNData reveal an interesting insight that consumers born in the 1990s are the biggest spenders on cross-border products. Last year they accounted for nearly 50% of Tmall Global users and 40% of total sales. The three biggest motivations driving them to buy imported products are trying new things, aspiring to own luxury items and anxiety over aging*)    

 

 

 

*) Skinny on China 17th February 2018

 

 

 

 

 

 

 

 

 

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Hans Henrik Pontoppidan
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