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China Facts: Own app versus Mini Program inside WeChat

 

 

After spending hundreds of millions of dollars and 14 years to wrestle market share from the almighty Alibaba and JD, Amazon have managed just a meagre 0.7% share of e-commerce retail in China. Ebay suffered an even worse fate after throwing hundres of millions at China before effectively giving up on the market in 2006. yet in less than three years, an ex-Google engineer has managed to defy all odds with his ecommerce platform Pinduoduo. Not only has he blindsided Alibaba's rural operations, he has also surpassed JD's daily user count by cleverly targeting China's underserved smaller cities. Pinduoduo have gone beyond the overcrowded mgacities. Pinduoduo is further proof that investing squillions in building your own app could be better spent developing a Mini Program inside WeChat. Users need a very good reason to download a standalone app, whereas something embeeded in WeChat is seamless. *)

*) the Weekly Skinny 1st August 2018

 

 

 

 

 

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Hans Henrik Pontoppidan
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